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Case Studies
Packaged Goods
Case Studies
Healthcare / Insurance
Packaged Goods
Background
A popular packaged goods company with distribution in excess of 40 million packages annually wanted to increase usage of their products, encourage repeat purchases, and build brand loyalty. Previous marketing campaigns have focused on sweepstakes and other programs that have significant costs. The company was also interested in generating alternative revenue to fund special discounts to their customers.

Solution
Since the partner has had success in the past with sweepstakes, a marketing strategy was developed around a similar theme. A special offer was placed on the labels that included a premium for trying the product and service, along with a toll-free number to sign up.

Results
The conversion of the program has been greater than the partner's traditional label promotions. In addition, usage has increased along with a significant reduction in the cost of the program. The program actually improved profitability for the company.